Did you know, this year US holiday e-commerce sales are expected to reach $123.39 billion, an increase of 16.2% as compared to 2017?
For digitally native vertical brands (DNVB), Q4 is an essential time of the year that can either make or break their end of year revenue. E-commerce brands looking to get the most out of their budget should look to Facebook advertisements as a primary source of traffic. Brands need to stay on top of the holiday madness by testing, learning and iterating faster than ever. Luckily for you, we have created an E-Commerce Holiday Advertising Guide to Facebook Ads.
Below are some key questions to ask yourself as you look at planning this holiday season.
How should you begin the planning process for the holidays?
Start by setting reasonable goals and expectations for click-through rates (CTR), conversions, and ROAS (Return On Ad Spend). Then begin breaking down your strategy into individual steps to help better tackle your goals.
How can you maximize return on ad spend this season?
It’s important to ensure that all ads placed are reaching the right audiences. Begin by properly targeting audiences that best suit your marketing goals – whether it’s increasing brand recognition, capturing leads, or creating conversions.
How should you segment your audience to drive conversions?
Make sure your ads are reaching the right audiences. To retarget any site visitors, you must first have a Facebook Pixel placed on your site. Learn how to build and test audiences by using lookalike audiences (LAL).
The holidays are closer than they appear so make sure you are examining past business success and failures to uncover data and trends to help you anticipate consumer behavior. Use the right tools to plan ahead and optimize for the most successful campaigns.
To ensure you don’t miss a beat this holiday season we have compiled relevant industry data and insights into an E-Commerce Holiday Advertising Guide for brands who want to do more than just survive this holiday season. If you want to win over your audience during their favorite time of the year, download this free holiday guidebook.