Pinterest’s 300M monthly active users (MAU) are browsing the platform to get inspired and plan their next purchase. In fact, 98% of Pinners report that they’re looking to discover new things on Pinterest. According to eMarketer, only Facebook outranks Pinterest in terms of influencing the purchasing decisions of social media users in the U.S.
The visual discovery engine makes it easier for marketers to tell the brand story at the right place and right time.
SocialWithin has seen a lot of success with launching and gaining traction for brands on Pinterest. Here is what you need to know before building out your highest performing pins:
5 Tips That Will Help Optimize Your Pinterest Campaign
Thumb-stopping Images Are Non-Negotiable
Pinterest is, first and foremost, a visual platform. Use high-quality images for standard pins and thumbnails for video pins that feel native to the users’ feed. Utilize colors to make your pins pop.
Put Your Brand at the Center
- Showcase your product or service to make it simple for consumers to recognize who you are. Add your logo to every pin, but avoid the lower right-hand corner—it’ll get covered up by Pinterest’s product icons.
Be Clear and Concise
- Make your creative clear and concise. Share why consumers should get your product or service over your competitors’. Add text overlay to quickly share context and make your creative more visually consumable.
Show Your Product
- According to Pinterest, pins showcasing products or services in use are 67% more likely to drive offline conversions. Design creative that clearly shows someone using your product or service.
Make Actionable Videos
- Inspire and teach your audience while enticing them to take action within the first few seconds. Keep your videos to 6–15 seconds and design for sound-off.
Use Tags and Titles
- Clear titles, descriptions, and hashtags help your video get discovered in search. Use full sentences in your pin descriptions, and make sure to include a call to action. You should also work in some relevant keywords but avoid keyword stuffing.
The consumer’s journey on Pinterest starts at the very beginning, which gives marketers an opportunity to influence shopping decisions, drive purchase intent and help the consumer live out their ideas. Pinners come to the platform with an open mind and unattached to a specific brand, in fact, 97% of searches on Pinterest are unbranded. Use these best practices to hop on the Pinterest bandwagon and meet your customers where they are.
At Pinterest, we’re helping people act on their dreams. People come to our platform with their wishes and hopes and they’re open to hearing from brands.
That’s why ads are more likely to enhance the experience on Pinterest than detract from it, as is often the case on some other platforms. In fact, people on Pinterest are more than twice as likely to say Pinterest ads feel more personalized to them than ads on other platforms.
Jon Kaplan, Global Head of Partnerships at Pinterest
Hudaina Baig. Director of Marketing at SocialWithin.
