Author

Hudaina Baig

Pinterest Creative Best Practices

Pinterest’s 300M monthly active users (MAU) are browsing the platform to get inspired and plan their next purchase. In fact,...

Maximize Your Brand’s Impact On Instagram Stories

Instagram launched Stories as a playful, creative space for everyday moments and not just the highlights. Since its launch in...

Shift to Subscription

Think inside the box... Subscription commerce has skyrocketed over the last decade. Not only can consumers subscribe to Netflix, they...

5 Things That Make Direct-to-Consumer Brands Scale Quickly

Many successful direct-to-consumer (DTC) brands became relevant during 2013–2017 through Facebook and Instagram. This was the golden era of DTC...

Increase Performance by Zeroing in on the Customer Journey

Consumers are changing the way they interact with brands and make purchases.  Shopping Behavior in the Digital Age Successful marketing...

5 Media Buying Tactics Facebook Swears By

Facebook recommends advertisers leverage these five tactics to accelerate growth and improve account performance. In the past few years, direct...

Facebook gives the market reasons for hope

Despite the negative headlines and reserving $3 billion for the FTC, Facebook divulged in its Q1 earnings report that it's...